The City Union Bank in March 2025 has launched two co-branded credit cards with multiple variants in a push to expand its offerings and customer base. Both credit cards have been launched in partnerships with Indian Premium League (IPL) cricket teams; namely Chennai Super Kings (CSK) and Sunrisers Hyderabad (SRH). The Bank also announced that it has become the exclusive banking partner of the Sunrisers Hyderabad in a strategic move to provide customised financial solutions, digital banking services and exclusive offers to SRH players, staff and fans.
New co-branded cards launched
Here are the two co-branded credit cards launched by City Union Bank:
- CUB CSK credit card: this credit card is launched in partnership of City Union Bank and Chennai Super Kings IPL team brand. The card comes in three variants, RuPay Platinum, Master Platinum and MasterWorld.
- CUB SRH credit card: Launched due to partnership between City Union Bank and Sunrisers Hyderabad IPL team brand. This card also has 3 variants – RuPay Platinum, Master Platinum and MasterWorld.
Bank’s objective:
While talking to the press on the launch, the City Union Bank’s Managing Director and CEO, N Kamakodi said that significant number of bank’s customers were taking credit cards from other banks increasing the risk of losing them as the bank had its focus on secured retail lending these past years. To bridge the gap and retain its customers, the bank introduced new credit cards. However, the Bank’s MD said that the move is aimed at retaining customers rather than pushing aggressively into unsecured lending segment.
The bank has said that at least 80% of its credit cards will be issued only to its existing customers.
CUB SRH cards features:
| Features | CUB SRH RuPay Platinum | CUB SRH Master Platinum | CUB SRH MasterWorld |
| Joining fee | Rs 500 + GST | Rs 1000 + GST | Rs 4000 + GST |
| Welcome benefits | SRH co-branded goodies | an official SRH fan jersey | an original SRH jersey |
| Airport lounge access | Yes | Yes | Yes |
| Insurance | Personal accident and air accident coverage | Personal accident and air accident coverage | Personal accident and air accident coverage |
Apart from the above features, the CUB SRH co-branded cards also other benefits such as fuel surcharge waivers, rewards and discounts. The full details are yet to be updated on the Bank’s website.
CUB CSK cards features:
| Features | CUB CSK RuPay Platinum | CUB CSK Master Platinum | CUB CSK MasterWorld |
| Joining fee | Rs 500 + GST | Rs 1000 + GST | Rs 4000 + GST |
| Welcome benefits | CSK co-branded goodies | an official CSK fan jersey | an original CSK jersey |
| Airport lounge access | Yes | Yes | Yes |
| Insurance | Personal accident and air accident coverage | Personal accident and air accident coverage | Personal accident and air accident coverage |
The CSK co-branded cards also come with 1% fuel surcharge waiver benefit as well as rewards and discounts.
As you can see, most of the features and benefits are similar for both CSK and SRH co-branded cards, the only difference being the target audience for brand-specific merchandise and discounts.
What is eligibility criteria and documents required for these cards?
According to the Bank, the applicant cardholders should be between 18 to 65 years old, an Indian resident and self-employed or salaries. Additionally, the customer will have to produce documents such as PAN card, identity proof (passport/ Aadhaar/ Voter ID/ Driving License), income proof (past months’ payslips, bank statement or form 16) and address proof while applying for any of the credit cards mentioned above.
Apart from these eligibility and required documents criteria, the banks also consider credit score .
How to Apply?
Interested customers can apply for any of these credit cards if they fulfil the eligibility criteria and have the documents ready. The City Union Bank is taking enquires but the digital applications have not yet started. Customers can visit the City Union Bank’s website and fill-in a form to get the call back.